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Our Mission

A love of great music and great audio are the reason we are here.

Our mission is to bring the best audio and video equipment to Humboldt county in a relaxed, non-stuffy environment.

We call it... "High end audio without the snob factor"

In a nutshell, we love this stuff and have fun working here.


"A model for the future of brick and mortar Hi-Fi stores"

"Northcoast Audio has an impressive selection of speakers"

-S. Guttenberg CNET


To provide real service and genuine, honest advice.

To provide a product selection of top equipment that rivals and exceeds the selection of custom audio shops found in major cities

To provide our best -

from professional design and installation to service after the sale,

We strive to provide superior customer service to each and every client we serve... regardless of budget.


We are extremely proud of our selection of quality audio video products. Great effort has gone into obtaining audio/video gear that goes far beyond what you might expect in our secluded part of California.

Each of our product lines has been carefully selected for their value and performance for your dollar, not for their marketing value.

We feel that our selection of speakers and audio gear is the best on the north coast, chosen from smaller independent specialty companies whose business is making superior sound reproduction their foremost goal.

Basically, we choose products we would welcome in our own homes or recommend to friends.


We are commited to fair and extremely competitive pricing so our clients can purchase locally from trained industry professionals in a comfortable relaxed environment.

We realize our customers have internet options, but also want great service and local support.

We believe it is possible to have great service AND great prices. Give us the opportunity to prove it to you. Stop by our showroom and experience the Northcoast Audio difference.

We will work hard to earn your business...

...and keep it with great service long after the sale. We will never take your business for granted.


Simply put, our prices are the same or better than the internet...Always.

And we are rather proud of that.

Our everyday prices are the exact same or better than you will find on the major online sites. Check us out.

Friendly local service AND low internet pricing?

Yep. The best of both worlds.

Right here behind the redwood curtain.

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